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Lifesight

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Last update time : 2025-09-24 03:38:30

A platform designed to measure and optimize the effectiveness of omnichannel marketing strategies using advanced analytics.

Lifesight is a unified marketing measurement platform that provides advanced analytics to help marketers understand the effectiveness of their campaigns across various channels. It integrates sophisticated methodologies like Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Causal AI. The platform enables businesses to make data-driven decisions on budget allocation, campaign optimization, and forecasting marketing outcomes. In an increasingly privacy-first world where traditional tracking methods like third-party cookies are becoming obsolete, Lifesight ensures efficient ad spend and maximizes return on ad spend (ROAS).

Pricing : Paid

Web Address : Lifesight

Tags : marketing analytics digital marketing ad optimization ROI omnichannel data analytics artificial intelligence

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